Analysis of an Organizational Case Study- National Bank of Elbonia
Introduction
The new concept of marketing concentrates on creation of organization relationship with the customers with an aim to achieve better understanding of the customer needs and preference to increase customer’s retention and satisfaction (Trkman 2010). In the current times, the organization has concentrated on how to adopt the concept of knowledge sharing among various departments, an aspect that has reduced cost and time while improving the operations’ efficiency. These objectives can be achieved through development of KM strategy to assist the organization in maintaining and reestablishing competitive advantage. The organization is recommended to find its unique link on knowledge and strategy where the competitive knowledge would be referred to as innovative effort towards improving the operations (Trkman 2010).
Through the practices of Knowledge Management, the organization will be able to focus on systematic development as well as reuse of the knowledge. In general, the firm needs to discover its competitive knowledge position with an aim to define the strategic gaps in the………