The facts, evidence, and recommendations in your case analysis should be based only on the information provided in the case, rather than your knowledge of the company and its activities “in real life”. That is, for the purpose of this analysis, I am not interested in what a company actually did, how successful a particular decision turned out to be for a company, etc., as my intent here is to see how you evaluate and work through a particular challenge given the knowledge you develop in the course.
For this week’s case, please focus only on answering the following questions in your written reply.
- Conduct a SWOT analysis of Yili Group.
- Conduct a PESTEL analysis of Yili Group to determine what external factors are impacting its business environment.
- Conduct a VRIO analysis to determine what are the resources and capabilities that give Yili a competitive advantage.
- Should Yili Group enter a new market or launch new products, why or why not?