MBA APPLIED BUSINESS ADMINISTRATION CAPSTONE OUTLINE AND GUIDELINES Use the following format and information to write the required sections of your case study. A suggested number of pages per section is provided below. Title Page (1 page) • Format per the APA Guidelines, with IWU plagiarism statement. Table of Contents (1-2 pages) • This is a simple listing of the main and sub headers in the paper, keyed to their corresponding page numbers. The main headings can be the headings used below in the outline. • Number each following page sequentially through the last page of the project. PROJECT DESCRIPTION (Begin a new page) Introduction (1-2 pages) • Purpose: Provides the big picture of the case study. • Write the Introduction as a brief, executive summary of the entire case. It should not have too much detail – just enough to cover what the study was about, how the research was done, and what the analysis revealed. Purpose of the Study (2-3 pages) • Purpose: States what the study intends to cover. • Describe the central problem, challenge, opportunity, or issue that will be addressed and why this subject was chosen. Explain the objectives and what the case will examine. Define the limits of this research – what will be covered, as well as what is beyond the scope of this study. Significance of the Study (2-3 pages) • Purpose: To convince readers that this is a worthwhile topic. • Explain what can be gained and learned from a study like this. Why is this topic an important subject to research? Address each of the following three areas. Consider making these as subheadings. 1. Why is the topic significant to the writer? 2. Why is it significant to the department, division, company, sister companies, alliances, major stakeholders, etc.? 3. Does the topic have broader implications for: a. The larger industry of which it is a part? b. Global significance? Organization Overview (3-4 pages) • Purpose: To present the organization or industry overview as pertinent to the project topic. • Here the organization or industry overview, as pertinent to the project topic, is presented. It can begin with some information on the organization/industry itself, to set the context of the case. Then it should briefly focus on the topic of your project and how your topic’s solutions or recommendations will have a potential impact. Identification and Discussion of Issues (2-3 pages) • Purpose: To establish the foundational issues to be analyzed in detail later in the Case Solution. • This section narrows the focus of the topic by identifying the key issues you are pursuing in your research and how those issues specifically relate to your topic. One of these key issues should include the ethical dimension of your topic. • Ask several or more key questions that will guide the research and will be answered by the study. Put each one in bold type. Then under each question, write a substantive paragraph that provides information on the question, elaborates on why it was chosen, and how it is linked to the study. • Conclude this section with a desсrіption of the methodology – the method(s) used to gather and analyze the information. Describe the research steps taken to obtain the facts used to address the case questions. PROJECT SOLUTION (Begin a new page) Information and Literature Review (5-6 pages) • Purpose: Presents facts and information from outside sources on the topic of your project. Analysis of Key Issues (5-6 pages) • Purpose: The “heart” of the study – to thoroughly examine the information and literature discovered in the research. • This goes beyond the Information and Literature Review to give your analysis of the facts and information discovered from the outside sources Recommendations and Conclusion (4-5 pages) • Purpose: To offer specific recommendations addressing the problem, issue, challenge, or opportunity you have addressed in your paper, including action steps to implement the recommendations. • Include a paragraph of concluding remarks.
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