Who are the competitors in this space?

Using the Adidas Company and product/service, you will answer the following questions:

  • Who are the competitors in this space?
  • What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
  • What gap will you fill by offering your redefined or new product or service?

Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count

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