Using the Adidas Company and product/service, you will answer the following questions:
- Who are the competitors in this space?
- What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
- What gap will you fill by offering your redefined or new product or service?
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Who are the competitors in this space?
Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count