- After reading the companion article (What is Strategy?), provide an explanation regarding why operational effectiveness is necessary but not sufficient when assessing organizational performance. Please use specific article-based information to support your explanation.Please use appropriate APA citation and attribution rules for all information sources.
After reading the companion article (Scenario Planning: A Tool for Strategic Thinking), provide a recommendation to an organization’s executives about how scenario planning helps the organization and how it can be implemented to improve the marketing of the firm. Please use specific illustrations and information to support your recommendation to the executives. Please use appropriate APA citation and attribution rules for all information sources.