Vertical Integration and Diversification

  • Know the difference between Business Strategy, (how) and Corporate Strategy, (where). Define the three “boundaries” or dimensions of which it is accessed; (1) industry value chain, (2) products and services, and (3) geography (regional, national, or global markets). And understand which of those dimensions is addressed by either Vertical Integration or Diversification



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  • Understand the purpose of the Value Chain and how it is used in vertical integration
  • Describe and evaluate different types of corporate diversification, (Single business, dominant, related and unrelated)
  • Understand the BCG matrix and how the tool is used to determine a firm’s SBU’s and portfolio of products. Invest/Build, Harvest/Divest, Hold

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