Use your findings to develop a mid-fidelity prototype website for a new food and recipe box delivery company. This delivery service will distinguish themselves by mostly using locally produced ingredients (e.g. from farms in Surrey, Sussex and Kent) and varied healthy recipes. The targeted delivery market for now are customers living in the Borough of Greenwich.

Detailed Specification

This is an individual piece of coursework. Critically evaluate the usability of two out of the following three food and recipe box delivery websites.

https://www.hellofresh.co.uk

https://www.mindfulchef.com

https://www.abelandcole.co.uk

Use your findings to develop a mid-fidelity prototype website for a new food and recipe box delivery company. This delivery service will distinguish themselves by mostly using locally produced ingredients (e.g. from farms in Surrey, Sussex and Kent) and varied healthy recipes. The targeted delivery market for now are customers living in the Borough of Greenwich.

The aim of the mid-fidelity prototype is to conceptualise and envision the user experience of the proposed website with the aim of winning the contract to develop the website further.

Your report needs to be presented in a logical structure and provide evidence that you have undertaken:

– a usability report (25%) that includes:

o Identification and justification of formal evaluation criteria (e.g. Nielsen’s heuristics and Shneiderman’s rules etc.) (5%)

o Comparison and contrasting two websites that provide evidence of critical thinking – as part of the usability report (10%)

o Discussion of guidelines relevant for inclusion into the mid-fidelity prototype (10%)

– a review of any legal, social or ethical issues that may be involved in the development of this software; (5%)

– Identification and justification of relevant data set (5%)

– development and full justification of at least three user personas from the dataset; (10%)

– Identification and justification of likely activities and tasks by users within the proposed website (5%)

– development and full justification for at least three key scenarios; (10%)

– a conclusion that draws together the key facts that would probably result in successfully gaining the contract to build the website/web service for the company.

Include a critical reflection on the completed work. Consider some of the limitations and constraints of the work. Discuss the trade-offs of the usability evaluation method. Present a balanced view of your work, but overall lead the reader to support further development, i.e. potential next steps (15%)

– A zip file with your mid-fidelity prototype(s) (25%) which

o shows clear linkage to the points used in the report (e.g. usability report, personas and scenarios) (15%)

o is well constructed and demonstrates a good understanding of User Experience Design (10%)

Please note that you are expected to integrate at least 15 Harvard formatted academic references (journal papers, conference papers, books) in your report. Marks will be deducted for substandard references, inadequate citation and poor formatting.

Deliverables

  • A report (4000 – 4500 words)
  • A zip file with a mid-fidelity prototype

Grading Criteria

To gain a distinctive grade (70+)

The report will:

– have a clear structure and coherent argument throughout, address all the required areas , clearly identifying the key issues and displaying critical analysis;

– offer full support for all points made.

– The report to be well written throughout, and fully adequate to express ideas. – The mid-fidelity prototype will be well constructed and linked exactly to the points made in the report.

To gain a grade between 60-69 The report will:

– have a clear structure and coherent argument throughout, address all the required areas, clearly identifying the key issue and displaying critical analysis;

– offer support for most of the points made.

– The report to be largely well written throughout, and adequate to express ideas.

– The mid-fidelity prototype will be well constructed and linked exactly to the points made in the report.

Assessment Criteria

Please see the marking allocation for each section in the detailed specification above. The two sections are:

  • Report 75%
  • Mid-Fidelity Prototype 25%

 

Below is an example of how a table of contents for coursework report. This is a basic structure, which might be used as guidance. It is important to refer to relevant background literature in your report to support your writing; aim to integrate at least 15 credible academic sources (e.g. journal and conference papers, books, recognised website for experts in the field, etc.) in your report. Citations and references should be in Harvard format. Your report should be 4000 – 4500 words.

  1. Introduction
  2. Set the scene, briefly outline the assessment and structure of the report.
  3. Guidelines and Standards
  4. Review those guidelines presented either on this course or elsewhere but ensure that you can justify why you have chosen them. The end of this section should list those chosen to enable you to undertake a heuristic evaluation. Note: Legal issues are standards e.g. W3C standards.
  5. Legal, social and ethical issues- separate with sub-headings
  6. Will cover the W3C standards (Legal), Data Protection Act (login, cookies, geolocation etc.)
  7. Should be contextualised and relevant to your assessment. If any area does not apply to your coursework, then say so.
  8. Mention the standards you used in “2 Guidelines and Standards” under “Legal”.
  9. Usability Report
  10. State the sites you are evaluating. Undertake a heuristic evaluation which should then identify the key areas that should be incorporated into the prototype with due consideration to the size and target audience stated in the coursework.
  11. See the example at the end of this document.
  12. User Personas
  13. Start with a brief critical evaluation of this method and outline any key considerations that needs to be taken into account. This should include discussions about your target groups; select three that represent three main user groups (with full justification). To do this you will have to have a clear idea of who your target market is.
  14. Outline your target market first then justify your user personas.
  15. Scenarios a. These should be based on a user’s main goals when using your systemand there should be a detailed explanation for the scenarios they have put forward and their rationale for these.
  16. Prototype Design – examples include the following
  17. Decide on your functional requirements
  18. Next, you might want to develop two low fidelity prototypes, then evaluate these and choose one to develop into a mid-fidelity prototype.
  19. Decide and justify the wireframe/design pattern/layout
  20. Decide on your theme, colours, font etc. Justify – relate back to legal, social and ethical where applicable
  21. Evaluation: suggest an evaluation method, e.g. a heuristics evaluation which you used earlier.
  22. Conclusion

Critically reflect on the completed work. The work should provide evidence of synthesis of prior written work. What are some of the limitations and constraints of the work? What were the trade-offs of the usability evaluation method? It is expected that you would present a balanced view of your work but overall would lead the reader to support further development, i.e. what would be the potential next steps?

  1. References

These should only refer to the work cited in your report and should be in Harvard style and in alphabetical order. This is an MSc level piece of work so should have an adequate number of credible, academic references to support key points.

  1. Bibliography

This should include all work you looked at but did not cite in the report i.e. it informed the development of the coursework.

  1. Example of one evaluation on one heuristics from a high-fidelity prototype:

Consistency

Consistency plays an important role in retaining the user on the site. If a user feels comfortable with the consistent interface, then only they will spend more time on the site. Site interfaces of photo blog are consistent in design and built on the same framework. The page elements like Text, Labels, text input fields, buttons share the same look and feel controlled by a common style sheet. Overall the site design is very consistent.

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