Understanding the Public Perceptions of Social Network Services

PROBLEM: The negative impact of Internet addiction on college students has been concerned by the society and academia. Research shows that contemporary college students have poor sleep quality and serious problems of Internet addiction (see Soni, Upadhyay and Jain 2017; Demirci, Akgönül and Akpinar 2015). At the same time, using social network services are also addictive. Similar to drug addiction and gambling addiction, its characteristics including salience, endurance, mood change, confrontation, kidnapping, issues, and recurrence (Andreassen, 2015). Addiction to social networks service is not restricted by region, gender and age, and reduces people’s emotional control and thereby impacts normal life (see Hormes 2015; Wu et al. 2013). A lot of literatures (see Van Deursen et al. 2015; Bian and Leung, 2015; Rosen et al. 2013) mentioned about smartphone addiction but no preliminary study has thoroughly compared various types of content between mobile dependence and social media platform dependency, and their effects on sleep quality. Therefore, this research will address this gap in order to provide a basis for targeted improvement of sleep quality and smartphone addiction which is an increasingly serious social problem.

SUMMARY OF PROJECT AND KEY QUESTION: This research aims to investigate the public perceptions of social network services and smartphone addiction and the research object will be the university students in contemporary Britain.

Research Questions:

  1. What are the public perceptions of Social Network Services?
  2. What are the effects of Social Network Services and how has increased smartphone addictive behaviour affects sleep quality among university students in contemporary Britain?


1)    To critically analyse different between smartphone device and social network service.

2)    To investigate the influence of smartphone and SNS addiction in sleep quality by interviewing and sending questionnaires to college students who studying at University of Sheffield. 3)    To provide recommendations related to sociology and development of legislation in Britain.