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One 3000 word essay. The word count for this assessment does not include reference lists and bibliographies or appendices and figures/tables. Marks (up to 5 % points) will be deducted if you overshoot the word limit. Instructions: Many consumer goods manufacturers actively use online social media (such as Facebook or Twitter) in the communication strategies for their brands. Define what online social media are, what opportunities and challenges they represent for brand management, and how brand communication through online social media differs from classical brand communication (such as through TV or print advertising). Use key concepts from brand management in your argument.
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Topic: Online social media and consumer goods brands – Opportunities and threats ?
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