Topic: International industry dynamics in the car industry

Question One (1500 words_50 marks):

Carry out your own research on Car industry dynamics from 1990 to the present. There have been dramatic changes in the Car Industry competition in the last decades or years. Support your answer with examples and documentation.

Question Guide: You may focus your research on questions such as the following:

1. Which car manufacturers are now in the lead in terms of the world market share
   or market share in different regions of the world?
2. Are they the same as the leaders of ten years ago?
3. What has changed in the world car industry that might have brought certain
   competitors to the front and pushed others behind?

A company’s resources and capabilities are increasingly being considered as one of the fundamental sources of competitive advantage within the context of strategic management. This is why firms need to assess the value of these strategic assets (Grant, 2002).
Question Two (1500 words_ 50 marks):

Discuss how organizations might identify and evaluate key resources and capabilities to assess the extent to which these act as strengths or weaknesses of the organisation.