Title: Yahoo’s banner ads and ‘old world view’ harm its stock price http://www.ragan.com/PublicRelations/Articles/Yahoos_banner_ads_and_old_world_view_harm_its_stoc_43485.aspx

Paper details:
Two Pages Long and follow the MLA writing style

• the essay has an introduction,
• the submission provides a brief summary of the article (what it is all about),
• the review explains how the article relates to our discussion topic,
• the paper identifies what marketing theory was discussed or used in the article,
• the submission shows how successful (or not) was the marketing theory implementation,
• the review discusses lessons learned from the article.
• the paper has a clearly stated conclusion