The Importance of National Culture on a Global Stage

The purpose of this assignment is for you to understand the importance of national culture on a global stage. Please research and find a situation where a company either started operating or introduced a new product into a new market and failed because they did not take culture into consideration. For example, Target entering the Canadian market, or Starbucks in Australia, or Home Depot in China. You do not have to just look for failed products, we are looking for companies or products that failed because they did not pay attention to cultural differences.

If you use a religious example, please provide evidence as to why you would consider a religion part of a national culture.

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Follow the steps:

Step 1: Search for a business case where culture was not taken into consideration. Do not use an example already mentioned in book or lecture. I would like you to find a unique case.

Step 2: Identify the company or the product, and describe the mistake they made.

Step 3: Resolution – Explain what you would have done to resolve the issues if you were the manager in charge of the product launch when this happened. Here you will come up with solutions to fix the problem.

Step 4: Prevention – Explain how you would have approached the situation in order to avoid the problem. Here you will come up with suggestions to avoid the problem.

* Be sure to cite your references. If you are using an example from an individual person, please provide an email for that person as part of your reference list.