The Domestic and Foreign Expansion of SMARTFIT

Case Assignment Instructions


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Case Analysis (10%):


A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

Case 1: This case illustrates the development of a new business model in a relatively mature industry-the fitness center business- and the challenges and payoffs associated with it. The case explores the challenges of the SMARTFIT expansion in Brazil and Latin America.


Students need to buy the case from Harvard Business Publishing through following link:


Each student will submit a written case analysis (The Domestic and Foreign Expansion of SMARTFIT), which will constitute 10% of your final grade. You need to submit a five-pages essay (maximum 1500 words body) answering assigned questions, which offers a thorough rationale of your recommended approach to addressing the case issue(s).


How to analyze a case:

Before you begin writing, follow these guidelines to help you prepare and understand the case study:


  • Read and Examine the Case Thoroughly
  • Take notes, highlight relevant facts, underline key problems.
  • Consider the question(s) at the end of the case. Record all information pertinent to these in the form of case notes.
  • Decide which principles, theories, or models (usually part of the assignment) best

apply to the observed facts of the case to prepare your answers.

  • Develop your solution in consideration of the principles, theories, or models that
  • you have selected.
  • The assigned questions may require you to consider alternative


Choose the best solution. Remember the importance of justifying your choices based on valid evidence.

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