The Concept of NORA

1. How would you explain the concept of NORA? a. There are various ways to answer this. The basic answer is that NORA (non-obvious

relationship awareness) is the process of collecting large quantities of a variety of information and then combining it to create profiles of individuals.

2. Which countries are the biggest users of the Internet? Social media? Mobile? a. Students will need to look outside the text for this, as it changes all the time. There are

also different ways of measurement: number of users, % of population, most active users, etc. Some good sites to use are Internet World Stats, Kissmetrics, and the World Bank.

3. Which country had the largest Internet growth (in %) between 2008 and 2012? a. Iran, at 205%