Identify and analyse the market segments, value proposition, positioning and competitive advantage of the company or brand.
Continuing with the company or brand that you selected for Assignment 1, analyse their market segmentation, the value proposition offered for each segment and which products and/or services they have aligned to the relevant segments. Identify the positioning and competitive advantage they currently employ and the currently life cycle stage they are in for each product and segment. Identify ethical and sustainability issues and/or opportunities.
Your table of contents should include:
Title, executive summary, summary from Assignment 1, body of work, summary, references.
The task should be completed as a professional report and submitted (uploaded) in pdf format.
• Wordcount: 2000 • Cover, Table of Contents, References and Appendix are excluded of the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • The in-text References and the Bibliography must be in Harvard’s citation style.
It assesses the following learning outcomes:
• Outcome 1: Apply the analytical frameworks used to assess the major decisions facing marketing managers as they attempt to harmonize organizational goals and resources with market needs and opportunities.