From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
1- Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…).
2- What type of strategic alliance that form your selected firms? Explain its different reasons.
3- Is this alliance successful? Justify.
4- What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.