You will need to choose a company that will be the focus of all the written papers in this course.
In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer – with the end goal of increasing sales volumes and subsequent revenue. Or, perhaps there is a new product or service that would bring revenue to the company.
Once you have selected your company, product, or service, describe in paragraph format:
- Describe your chosen company and the products or services they offer.
- What is the new or redefined product or service that you have selected?
- State the mission and vision of the company.
- Describe how the new or redefined product or service aligns with the mission and vision of the organization.
What you have accomplished at the end of this paper is called a Situational Analysis.
Submit in APA format.
Total 5 pages: 1 for Title, 3 pages for actual subject, 1 for References