Pin ItYou are to demonstrate your understanding of a selected set of services marketing theories/concepts through the preparation of a service experience report detailing a service you have experienced with links to (i.e., application of) relevant services marketing theories and concepts.
In your report, provide details of a specific service experience you have encountered (if appropriate, provide details of the date, time and duration of the service experience, the driver for its purchase and/or consumption, and other information that can help paint a clear picture of the service experience for the reader), and demonstrate your understanding and comprehension of services marketing concepts and theories via the appropriate application of relevant theories and concepts in your analysis of that service experience, which could center around (but not limited to) the following concepts:
– The three-stage model of service consumption
– Perceived risks involved in service consumption
– Drama/theater metaphor
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– The flower of service model
Detailed analysis of any one of the seven marketing mix element pertaining to that
service experience
Clear and detailed explanation of the service experience
Clear and detailed analysis of the service experience
Use (i.e., application) of relevant theories/concepts to analyse the service
Evidence of a good understanding of the selected theories/concepts
General presentation of the report: quality of diagrams, grammar/spelling, layout (including keeping to page limit
note: i want to be included in the report is (
The three-stage model of service consumption
– Perceived risks involved in service consumption
Expectancy-disconfirmation model of satisfaction
Attachments:
application/vnd.ms-powerpoint iconchapter_31_2.ppt
application/vnd.ms-powerpoint iconchapter_21_2.ppt
application/vnd.openxmlformats-officedocument.wordprocessingml.document iconservice_quality-1.docx