Role of media in marketing

Read the NY Times article titled “How Companies Learn Your Secrets”  available at Once you have read this article, watch the film, Consuming Kids:

Once you read the article and watch the film, answer these questions in your journal prompt

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Role of media in marketing
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  1. How have cultivation and agenda setting changed now that digital users make their interests available to media producers?
  2. How has big data changed our assumptions about the agenda? What might it mean that users cultivate their own messages?
  3. What current day examples do we see at play when thinking about cultivation theory and agenda-setting?

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