Research Proposal: Approaches to Business Research

Assignment Brief

As part of the formal assessment for the programme you are required to submit an
Approaches to Business Research assignment. Please refer to your Student
Handbook for full details of the programme assessment scheme and general
information on preparing and submitting assignments.

Learning Outcomes:

After completing the module you should be able to:

1. Understand and explain the requirements for planning, conducting and
evaluating a research project in business management that will stand up to
critical scrutiny.

2. Critically appraise research undertaken by others.

3. Critically appraise the contribution primary and secondary data sources can
make to research studies, particularly with respect to sampling, statistical
analysis and data presentation techniques.

4. Produce a proposal for a research study that can be undertaken in a business
management organisational context.

This task covers Learning Outcomes 1-4

Your assignment should include: a title page containing your student number, the
module name, the submission deadline and a word count; the appendices if relevant;
and a reference list in Arden University (AU) Harvard format You should address all the
elements of the assignment task listed below. Please note that tutors will use the
assessment criteria set out below in assessing your work.

Maximum word count: 3000 words

Please note that exceeding the word count by over 10% will result in a reduction in
grade by the same percentage that the word count is exceeded.

You must not include your name in your submission because Arden University operates
anonymous marking, which means that markers should not be aware of the identity of the

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