1. Find an example of a brand that in your opinion needs to be re-designed and State why it needs to be re-designed. 2. Suggest 2 ways that the brand could be re-designed profitably.
3. Suggest 3 ways that the ‘Mind Map’ process could be used to design, or redesign a brand.
4. How would you use the ‘Six Thinking Hats’ to develop a new brand for an innovative chain of hostels targeting student groups?
5. Is ‘Brand value’ related to credibility? How?
6. Do sites such as Trip Advisor contribute to brand value? Why and How?