One-page summary of the entire report, including:
- Purpose of Report
- Key points of analysis
- Key issues
TIP: The Executive summary is not an Introduction to the report nor is it a summary of the structure of the report. An Executive Summary is a summary of all the key points of analysis and key findings. An Executive Summary should enable an executive (e.g., the CEO) to understand all the main points in a report without having to read the report in its entirety.
One short paragraph (about 150 words) that briefly states the purpose of the report, the company name and its industry, and the structure of the report.
TIP: The Introduction simply introduces the report and its structure. It does not perform the function of the Executive Summary!