Pros and cons of direct-to-consumer advertising

Introduction

The pharmaceutical industry has encountered a major change in the last decade. The companies in the industry develop, produce and market the drugs which have been licensed to the general public. Both generic and brand drug products are provided by the companies to ensure the consumers and patients acquire the best treatment possible. The marketing strategies of pharmaceutical products have encountered a major change after the companies sought permission to promote and advertise their products directly in the market. In the previous year’s drug companies could not directly advertise their products to the…..