PARMALAT: Competitors

Competitors

New Zealand is the main competitor of Australian dairy industry. In the last decade, the industry has stagnated at 10 billion while New Zealand has increased its liters to 20 billion. However, with the free-trade deal with China, Australia will be able increase its production and effectively compete with the competitors. Although Parmalat is also a strong domestic player, it faces stiff competition from supermarkets such as Coles and…..

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