Word count: 2,500 words (abstract, diagrams, graphs, tables, images, footnotes and endnotes, appendices and citations are excluded)
For an art world organization of your choice, provide an analytical case-study with consideration of the following elements…
Organizational Strategy and Aims
• Mission, vision, core values
• Analysis of the external and competitive environment
• Analysis of the internal resources, competencies and capabilities
• Key Stakeholders, Key Suppliers, Key Buyers
• Target market, consumer needs being met
Organizational Structure
• Leadership, Top Management Team
• Employee base and characteristics
• Management of creativity
Marketing Strategy
• Advertising, promotion, publicity and product placement
• Elements of differentiation
• Sales and pricing strategy
Cultural Strategy
• Impact on the art world
• Aesthetic vision of the organization
• Artistic innovation
Recommendations, risks and opportunities
• What are the key risks faced by the organization and needs considering and
planning for?
• What are the key opportunities that the organization can take advantage of?
• What should the core recommendations be for success going forward?
What kind of art world organization?
• Commercial or non-profit
• Public or private
• Focus on art, antiques or collectibles, or associated sectors as parts of its
activities
• Flat art or three-dimensional art
• Product or service
Marking criteria:
Structure and clarity
Rigour of research
Application of the theory
Content and coverage