MULTI-MODAL TRANSPORT: Multi-Modal Impact and Singapore Airlines

Introduction

Embracing multimodal transportation system is one of the best strategies that countries can use to improve mobility of cargo and general efficiency in the transport industry. The impact of multimodal transportation system includes addressing various issues associated with singe modal transportation system such as difficulty in tracing the movement of cargo, time and cost.

This research paper examines Multi-Modal transportation and the impact it has brought in the operations of Singapore Airlines.

Multimodal transportation

The multimodal transportation system has led to significant improvement of movement of products from one place to the other. A multimodal transport system involves having a single contract through which all carriers conduct their operations. Multimodal Transport Operators (MTO) is in charge of the carrier system whereby all the other modes of transport seek transport documents from the MTO. In Singapore, the multimodal transportation system is managed by the Registry of Accredited Multimodla Transport Operators (Pearson & Merkert 2014).

The multimodal transportation system has brought significant benefits in the transport industry especially in terms of cargo movement. One of the advantages of Multimodal transport system is that the whole liability is kept upon the MTO. Since different modes of transport are under the charge of MTO, the MTO is forced to ensure maximum safety and effectiveness in its operations in order to improve the performance network. This is usually ensured by hiring highly competent staffs that are well versed with international transport procedures (Pearson & Merkert 2014). Working together is not only beneficial to the customers but also to the industry. Working together as a single carrier has improved communication networks and enhanced interaction of different networks across the world. Networking and open sharing of information is also important for management purposes in addition to incorporating new strategies for improving performance in the entire transport (Pant et al 2011).

According to Marzuoli et al (2013), multimodal transport has led to efficiency in the movement of cargo. This has been achieved through the improvement in freight forwarding process combined with strong collaboration of the different players in the industry. The uniting of sub-carriers in a single MTO brings in the idea of collaborative decision making process. Because of their common goal of reaching wider markets, the different ideas from the sub-carriers and other stakeholders leads to making of effective decisions that enhance performance. Additionally working together has reduced time and cost of management especially due to Collaborative Air Traffic Management. Generally, the southeast China and the surrounding regions have greatly benefited from the fast movement of goods both locally and internationally, which has enhanced business performance.

Conclusion

Multimodal transport system has enhanced business operations in southeast China especially because of the improvement of safety of merchants and efficiency in mobility. The MTO has the responsibility of ensuring that the merchandise is safe on behalf of the clients. In addition to safety, the Multimodal system has lead to reduction of time and cost of movement of merchant from one destination to the other.

 

 

 

 

 

References

Heracleous, L., & Wirtz, J. (2012). Strategy and organisation at Singapore Airlines: achieving sustainable advantage through dual strategy. In Energy, Transport, & the Environment (pp. 479-493). Springer London.

Marzuoli, A., Laplace, I., & Féron, É. (2013, July). Multimodal, efficient transportation in airports and collaborative decision making. In ATOS 2013, 4th International Air Transport and Operations Symposium.

Pant, R., Barker, K., Grant, F. H., & Landers, T. L. (2011). Interdependent impacts of inoperability at multi-modal transportation container terminals. Transportation Research Part E: Logistics and Transportation Review, 47(5), 722-737.

Pearson, J., & Merkert, R. (2014). Airlines-within-airlines: a business model moving East. Journal of Air Transport Management, 38, 21-26.

find the cost of your paper