Once the number of trips generated per unit time is known, the next step in the sequential approach to travel demand and traffic forecasting is to determine traveler mode and destination. As was the case with trip generation, trips are classified as work, shopping, and social/recreational. For both shopping and social/recreational trips, a traveler will have the option to choose a mode of travel (automobile, vanpool, or bus) as well as a destination (different shopping centers). In contrast, work trips offer only the mode option, because the choice of work location (destination) is usually a long-term decision that is beyond the time range of most traffic forecasts.
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MODE AND DESTINATION CHOICE