Massage Therapy: Marketing Skills

  1. The 4 P’s of marketing include Price, Product, Promotion and Place.
  • Product- Businesses need to have knowledge of the product and the elements that makes it unique. In a massage business, the entrepreneur should have adequate knowledge on what entails a massage and the different types of massage to offer customers. Also, the business should identify ways to make their services unique to enhance its competitive edge.
  • Price- Price is a major element that has big impact on the marketing strategy, the profits margins, supply and demand. A massage business can make pricing decisions by identifying the competitors in the area and their charges for similar services. Additionally, the pricing decisions can be made by determining the profitability of the price to the business and also take into consideration pricing offers.

Promotion- Promotion involves the use of various marketing strategies including public relations, email marketing, advertising, social media marketing and search engine marketing among others. The massage business can market itself through social media, offers and fliers. Additionally, the massage business can market itself through the way………..

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