Marketing Planning & Research

Use the company that you have selected in the first deliverable and answer the following questions.

  • Research Method and Procedure:
    o Determine the research approach you will be using (Quantitative/

Qualitative) and explain your choice

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o Identify the Data collection method (Survey, Interview, focus group etc.) and explain your choice

o Select and explain the sampling method that you are going to apply?

o Design the Questionnaire including 6 suggested questions that will be asked to the sample.

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