Marketing Mix Strategy

Choose one of these retail chains to evaluate their overall marketing mix strategy. Think about your experience when you shop there and evaluate the following questions.


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WalMart Target Amazon Home Depot

  1. For the chain that you selected, choose one of the Ps (price, product, promotion, or place) and discuss how you think the company uses it. Discuss specific examples of how you see it in use by the chain
  2. Do you think this chain uses the P you assessed effectively to get a competitive advantage over other businesses? Explain

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