MARKETING MANAGEMENT
Task
· Individual project, each student will have a brand from a list of brands provided by the instructor.
· Your brand is Brompton Foldable Bikes
· Answers must be written in report format, which means that you shall provide references to Marketing theory discussed in class.
Action required:
· Analyze your brand’s Marketing Mix in your own country (EGYPT).
· Identify your brand’s Target Group in your own country (EGYPT).
· Suggest Marketing Objectives and Marketing Strategies to reach those objectives.
· Design a Marketing Action Plan to implement your suggested Marketing Strategies.
Formalities:
· Wordcount: 2,000.
· Cover, References and Appendix are excluded of the total wordcount.
· Font: Arial 12.5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
It assess the following learning outcomes:
· Demonstrate understanding of the principles of marketing and their applicability.
· Understand the processes of interaction between key stakeholders.
· Identify and analyze the major forces in the marketing environment that impact businesses operations.
· Illustrate the impact of effective marketing programs and marketing plans.
· Describe segmentation, targeting and brand positioning processes.