Marketing communications strategy (Emirates airlines)

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Marketing Communications Strategy:

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We have chosen Emirates as a company.

You need to do the following:

1. Analyze and report on the brand, using 2 tools:
SWOT and PESTEL. (Each TOOL 300 words).
2. Its market sector (300 words).
3. Competitors. (400 words), (Etihad, Qatar airways).
4. Past Marketing Communication activity should be discussed, illustrated, and critiqued. (350 words).

You need to focus only from the marketing communications perspective.

All the above points must be related to Emirates.