Marketing Assessment

Marketing Assessment Just as understanding the needs and assets of a target audience is key in program planning, it is equally important to understand the extent to which the target audience would be interested in the health program. The data for a market assessment can be collected at the same time as the needs assessment data are gathered. This type of assessment seeks to answer questions such as, “What will draw the target audience into the Steps in Planning and Conducting the Assessment

At the infrastructure level of the public health pyramid, however, workforce assessments are particularly germane. A workforce assessment seeks to answer the question, “Which human resources exist at which level of expertise to address the health needs?” A workforce assessment examines the current competencies among the workforce, trends and drivers of change related to the quantity and quality of the workforce, and building scenarios to understand the potential size of the gap between projected needs and the projected available workforce.

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