Antecedents and Consequences- Jaworski, Bernard J., Kohli, Ajay K., Journal of Marketing, July. 1993; Vol. 57, Iss. 3, p. 53-70.
I need a similarity by this topic.
Research Articles: Market Orientation: Antecedents and Consequences- Jaworski, Bernard J., Kohli, Ajay K., Journal of Marketing, July. 1993; Vol. 57, Iss. 3, p. 53-70.
*Additionally, each student will also submit a similar summary on a newer article from the list of Journals below on a similar topic that was published not earlier than 2007
* These are the “A” marketing journals. You must cite articles from these journals.(2007 up)
Harvard Business Review
Industrial Marketing Management
Journal of Business Research
Journal of Consumer Research*
Journal of Health Care Marketing
Journal of International Business Studies
Journal of Macromarketing
Journal of Marketing*
Journal of Marketing Research*
Journal of Product Innovation Management
Journal of Strategic Management
Journal of the Academy of Marketing Science*
Long Range Planning
Management International Review
Sloan Management Review
Strategic Management Journal