Market Orientation:

Antecedents and Consequences- Jaworski, Bernard J., Kohli, Ajay K., Journal of Marketing, July. 1993; Vol. 57, Iss. 3, p. 53-70.
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Research Articles: Market Orientation: Antecedents and Consequences- Jaworski, Bernard J., Kohli, Ajay K., Journal of Marketing, July. 1993; Vol. 57, Iss. 3, p. 53-70.

*Additionally, each student will also submit a similar summary on a newer article from the list of Journals below on a similar topic that was published not earlier than 2007

-Research Problem

-Research Theory

-Methodology

-Hypotheses

-Instruments

-Sample

-Findings

-Implications

-Future Research

* These are the “A” marketing journals. You must cite articles from these journals.(2007 up)

Harvard Business Review

Industrial Marketing Management

Journal of Business Research

Journal of Consumer Research*

Journal of Health Care Marketing

Journal of International Business Studies

Journal of Macromarketing

Journal of Marketing*

Journal of Marketing Research*

Journal of Product Innovation Management

Journal of Strategic Management

Journal of the Academy of Marketing Science*

Long Range Planning

Management International Review

Sloan Management Review

Strategic Management Journal

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