Managing Innovation and Technologies

Description
1. Refer to uploaded Assignment brief and expectations.
2. Required writer to provide assignment outline in first 12 hours timeframe.
3. Writer has to demonstrate ability to use relevant theories and concepts and articulate with critical evaluation and argument

Managing Innovation and Technology Transfer
Assignment
The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content. Hence: Students will be required to conduct: Research a business related theme from the module scheme of work and produce an individual academic report.
Key Guidelines on Assignment
1. Students are encouraged to use their personal networks to secure an organisation for assignment. If students choose one of the blue chip organisations, they may not get a response within the time period.
2. The literature review needs to reflect current and relevant academic journal references and to develop their questionnaires from such literature sources.
3. The methodology needs to brief but clearly justifying those methods adopted, i.e. questionnaires and/ or interviews.
4. The data analysis needs to critically analyse what the students discovered in practice and compare this to their literature sources, and clearly state if their research supports or challenges key theorist/ authors as noted in the literature review.
5. The conclusion section needs to summarise the findings.
6. The recommendations need to clearly address those challenges identified / synthesised from the primary data.
7. As this is a research based assessment in which students must familiarise themselves (i.e. reading and reflecting on current journal articles) with a current theme from the module scheme of work.
8. Student required to write an academic report in the form of a journal paper.
9. The submitted paper must critically debate a current theme and be supported with company examples.
10. Main textbook is by Tidd, Joe, John Bessant. Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition. John Wiley & Sons UK.
11. The other preferred reading list pls refer attached.
ESSAY STRUCTURE & EXPECTATIONS 1. ASTRACT (EXECUTIVE SUMMARY) A. An executive summary of the work. 2. INTRODUCTION Introduce company, products/ services, customers and order winning criteria. Also, introduce the company from perspective of problems, concerns and challenges encountered. About 10-15% pf total words, ~300 words A. Foodpanda 3. CONTEXT (BODY OF PAPER) A. Critical analysis of theory and practice related to the company and innovation. B. Evaluation of analysed theory and application of concept and models 4. RECOMMENDATION A. Present and justify recommendations. 5. CONCLUSION A. Briefly summarise entire assignment B. Make concluding comments on assignment 6. BIBLIOGRAPHY (REFERENCE) A. Be very specific and correct on reference quotation on book, author and page number. B. Use reference from renowned relevant books. Paper Structure – For your guidance, it will consist of: 1. An introduction in which you introduce the theme that you are investigating, clearly emphasising its importance. 2. A detailed methodology of the analytical approach you are taking, demonstrating a critical understanding of managing innovation and technology transfer theme. 3. A section on your findings includes a critical evaluation, detailing the theme selected its implications and company examples. 4. Conclusions and commercially viable solutions. 5. Throughout the report, you must integrate theory with practice, critically evaluating your findings.
6. All sources must be cited correctly in accordance with the Harvard system of referencing. Ensure all citation from books have the page numbered correctly. 7. Not only in describing the issue faced by the commercial sector, but also in explaining it and justifying your proposed actions for improvement.
Assignment Focus and Initial Scope Foodpanda https://www.foodpanda.sg https://en.wikipedia.org/wiki/Foodpanda The focus is on Foodpanda company who does food delivery service via online or apps. Find out more on the organisation, beyond the given 2 links Write on the company and their approach on innovation that drive their core business regionally and internationally. Below are some of my scope of interest concepts and theories that must be included in your work. Not limiting to these, as you are expected to expand with best application of other theories, critical evaluation and arguments. Introduction a brief sharing of present acceleration society, beautiful and same time agitated lifestyle, especially at major cities worldwide. people craving for convenient ways to get things done… Innovation is key factor to convenience Description on online food services a no-frills process of food ordering through eateries, restaurant via a website or mobile apps. Friendly user-interface platform allow diners to place foods order online, maintain chronicle records of past orders for convenient. Making selection through either cuisine or favorite restaurants of geographical suitability. Having great foods deliver at doorstep, with easy mode of payment like cash, credit card and even PayPal. Foodpanda company concise background
The Concept of Technology Innovation
Purpose & Objectives In present business environment, intense competitions and velocity underline the necessity for nations and organisations to push boundaries innovate and technology creativity People are constantly being challenged for time and personal space, while individual’s living out paced what one would appreciate. Illustration on relationship between innovation and performance: Scale Input of technology and commercial/ market-leadership output Opportunity Border-crossing business upside Management Collaborative partnership
Conceptualisation of Innovation and Technology Transfer in business world It implies a creation of value and translation towards economic growth. Activity derived from technology created on the cognitive content where opportunities created by new researched development needs. Eventually built and delivering created value from the technology. 4 dimensions of Innovation Space: Product Process Position Paradigm

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Managing Technology Innovation
Innovation Through Disruptive Technology Disruptive technology – an innovation that creates a new market and value network, which eventually disrupts an existing market and value network. And displacing established market leading companies, products and collaborations. It tends to be produced by sector/ industry outsiders, instead of insiders from existing market-leading companies. Usually within sector/ industry environment, market players are unable to pursue disruptive innovations as it’s not profitable beginning while development dilute limited resources. Also, one needs sustaining innovations to compete against current market competitors for business sustainability. Generally, disruptive process takes longer to develop in comparing with the conventional approach. The risk associated is also higher than the other more incremental or evolutionary forms of innovations. Nevertheless, once it is launched in the market, it garners very faster penetration and high impact on the matured markets
Disruptive Technology Delivers Innovative Food Service Worldwide disruptive technology innovation that alter the footing of society dining experience. Resulted through introduction of online food service that significantly improved diners convenience in respect of time and exemption of choice limitation with immense varieties. Illustrate Foodpanda business inclusion approach Innovative Business Model Global brand with significant efforts to localise and connecting diners at country level Specific market consumers want and lifestyles, determine Go-to-Market approach. Social media and mobile marketing integration with innovation process (SSIC) Bridging the gap of nationalities and religions preference on food, through mindful website presentation and fulfilment management. Illustrate SICC process: Idea Searching Selecting Implementing (Learning) Capturing Delivery of Success The key to success is convenience creation!