Management investigation and dissertation

A research proposal is a short, coordinated document which summarises what you are going to research, why the research is of relevance, what is currently known about the topic and how the research will be carried out.

The aim of the proposal is to demonstrate that the research is feasible and that you have thought through how you are going to do it. It shows your understanding of the range of issues involved in doing reliable, valid and ethical research and gives others confidence in your capabilities. These are essential characteristics of graduates.

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The following headings provide guidance for the content of the sections of your proposal. The overall word count should be no more than 2000 words (+/-10%) with Section 4 being no more than 1500 words. Suggested word limits for the remaining sections are shown.

Title :
How blogs are affecting consumers’ motivation to purchase luxury fashion

Aim:
The aim of the current study is to uncover if consumers might experience increased
motivation to purchase luxury goods when reading blogs and the reasons behind this phenomenon

Objectives:
• To investigate motivation and attitudes behind consumer behaviour
• To examine the credibility of blogs as marketing platforms
• To measure effectiveness of blogger’s work of mouth messages
• To investigate if blogs’ influence the consumer decision making process