The intuitive decision-making model has emerged as an alternative to other decision making
processes. This model refers to arriving at decisions without conscious reasoning. A total of 89 percent of
managers surveyed admitted to using intuition to make decisions at least sometimes and 59 percent said
they used intuition often. [5] Managers make decisions under challenging circumstances, including time
pressures, constraints, a great deal of uncertainty, changing conditions, and highly visible and high-stakes
outcomes. Thus, it makes sense that they would not have the time to use the rational decision-making
model. Yet when CEOs, financial analysts, and health care workers are asked about the critical decisions
they make, seldom do they attribute success to luck. To an outside observer, it may seem like they are
making guesses as to the course of action to take, but it turns out that experts systematically make
decisions using a different model than was earlier suspected. Research on life-or-death decisions made by
fire chiefs, pilots, and nurses finds that experts do not choose among a list of well thought out alternatives.