#1 Why would an organization want to be effective at maintaining a customer focus?
#2 What must an organization do to maintain a customer focus?
#3 What are the benefits of maintaining a customer focus?
#4 Using an example from personal experience, describe the difference between satisfaction and perceived value.
#5 Describe the principal parts of a quality function deployment matrix
#6 How is each of the principal parts of a QFD matrix created? What does each part hope to provide to the users?
#7 Why would a company choose to use a QFD?
#8 Describe how you would begin creating a QFD.
#9 Describe the steps involved in benchmarking.
#10 Why would a company be interested in benchmarking? What would they hope to gain from a benchmarking assessment?