To answer the following questions, you will have to conduct do some online research.
- What organisation are you planning to use for your report and why? Tips: It could be an organisation/industry that interests you or that is relevant for your future career. A company you simply like or find interesting. A company you know a lot about. A fictitious company.
- What are the key characteristics of this organisation? Consider the type of product/service, location of operation, size, type of employees, reputation, history, etc.
- How does your chosen company work (or can potentially work) internationally?
Consider the stage of internationalisation, their global strategy, cross-border alliances, their global integration strategies (including IHRM practices), and attitude to internationalisation (See class slides and reading list from W2 for a better understanding of these concepts).