Impact of social media on online marketing and consumer decision

1) three gaps of using social media on online marketing.
1st gap, Trust between consumer and brands (1000 words and more).
2nd gap, identifying right platform and right audience (1000 words and more).
3rd gap, Budget (1000 word)

* for each gap 5 references
2) Practical cases of using social media on online marketing in a business approach and how it impact at customer decision.

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Then a comparison between those models of social media platforms used on online marketing. (in total around 4000 words)

please i want sources to be academic and not just from online websites and no repeated reference. i want the 30 reference to be different no repeated one.

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