Impact of cruelty free trends on consumers consumption

The maximum word count excludes: title page, abstract, table of contents, list of figures, list of tables, list of abbreviations, references and appendices. The maximum word count includes: tables.

Formatting: The dissertation should be in Arial font, font size 11, 1.5 line spacing.
Margins: 2-inch margin on left, 1-inch margin on right of each page.

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The dissertation must take the form of an investigation based on primary and/or secondary data, justified and supported by detailed reference to relevant theories and concepts from literature.

The dissertation typically takes the form of one of the following. However, there are variations dependent on the subject discipline, and your topic, therefore please discuss with your supervisor.

An empirical investigation using primary data or existing survey data. This may be based on primary data (such as interviews, questionnaire data, or observational data, which the researcher collects) and/or existing survey data of a management or organisational practice, justified and supported by detailed reference to relevant theories and concepts from the literature.
An empirical investigation using secondary data. ‘Secondary’ data comes from many varied sources – for example, documents and reports (such as World Bank or Economist Intelligence Unit, country profiles, or reports on poverty, etc.); news/media reports; organisation’s annual reports and accounts; national statistics offices; NGOs such as the UN/World Bank/OECD e.g. for poverty index data; archived interviews; press releases; visual-based secondary data such as photos, etc.

you must substantiate your findings in your dissertation. This is especially important if you have done primary research.

You should at least set out how you have gone about collecting and analysing the data which you’ve later used as evidence, giving summary information where relevant.