Images of women: ideology of femininity

Images of women: ideology of femininity
 Woman as ‘sign’ to be read and interpreted in specific
ways
 Ways in which women are represented in our culture
 woman in image connotes certain ideas
 Ads circulate myths about women already circulating
in the culture (dominant ideologies)
 Dangerous power of women (the Medusa syndrome)
 http://www.youtube.com/watch?v=sjSG6z_13Q&feature=PlayList&p=6BA4ADA5ACDF80B2&index=6
Cyrus,
I
can’t
be
tamed-
saved)

 woman as saint
 woman as sinner/desire/dominatrix
 woman as temptress/seductress
 woman as universal/eternal mother
 Woman as object of desire (acted upon, uncontrolled
etc.)

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