Identity and advertising: Changes in Advertising

Identity and advertising: Changes in Advertising
 Advertisers are aiming to construct identities for you
and then sell you these identity(ies)
 Construction of the self and how the self relates to
products
 Today -people convinced to see themselves as if from
the critical eyes of others
 Advertising as an experience and emotional bond
 Through advertising you:
 learn to scrutinize and monitor yourself
 You are asked to create yourself as image- work on your
‘self ’
 Create experiences and use digital, interactive modes of
communication (no hard sell)

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