Identify marketing strategies
(60 mins)
Identify a minimum of five marketing strategies that you will utilise. These strategies should align to your objective, target audience, and have an outline of your message, as well as information about the timing and media to be used. Use the table below to summarise the strategies.
Please include at least one of each of the following:
- Client acquisition strategy
- Client retention strategy
- Customer loyalty strategy
Then provide two strategies that you have decided not to pursue and describe why these aren’t appropriate. This may be due to financing and resourcing or perhaps related to your target audience.
| Marketing strategy | Description |
| Objective | I am a professional Personal Trainer and have work with many other clients i have 1 year experience.mixed group training and men’s and women’s classes available and we have women only on saturdays.
a 5 day free trial |
| Target audience | 18 and + older adults |
| Message appeal | We have mixed group session and and individual training sessions for a healthy you and a healthy lifestyle we can make a difference together.
24/7 online support on our website. We have free sessions available every monday at 9am once a month for all members. We have trained staff to deliver these sessions, (a gift from fitness club). |
| Message emotion appeal | Health and fitness for all and we have customer loyalty’s.
We have weight loss programs we are here to help you. fear,love ,feelings all these all com with customer s trust and all emotions. |
| Timing | We are open 24/7 open and we are available business hours are
8:30am to 5pm monday to friday. |
| Customer loyalty | Trust – prove of product and good services.
Credibility- Specification- be accurate with information about the product in service on that season. 1. Performance – must be visual and as advertised. 2. Quality product. 3. Value – good services to all. 4. Facts- onesty. 5. trust
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| Media | We are in Facebook catch our add on radio and tv advertisement can be great attention and can generate a lead in making sales.
24/7 online support in website available to members only and a customer page for none members that wish to know more about the company.
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