What opportunities and threats did Ice-Fili face at the time of the case? Use each of the external analysis tools introduced in Chapter 2 to justify your answer. 2. What course of action would you recommend to Anatoliy Shamonov in order to improve IceFili’s performance? Why? answers must include six segments of the general external environment, porter 5 forces and four generic industry structures.
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Ice-Fili Case Study