True Buch Case Study
Please read the Case Study and follow carefully the instructions below:
You have been engaged to consult to True Buch to advise and recommend a new actionable strategy in the areas outlined below for the next 3 years.
Your report should answer the following questions, applying clear research-based evidence, course theories and concepts to justify your recommendations.
- What are the key success factors of True Buch in their home market to date? (20 marks)
- Ensure you use market / competitor evidence, course theories and concepts to justify
your answer.
- What are the main 2-3 challenges facing True Buch in growing their current market and
customer base? (30 marks)
- Ensure you use market / competitor evidence to justify your answer.
- Include either a Decision Tree or Problem Statement to set out your answer.
- Which other international markets should True Buch expand into, how, and why? (40
marks)
- Ensure you use market / competitor evidence to justify your answer.
- Include a Pyramid Principle approach to set out your answer.
- Include as much detail as relevant on associated financial, marketing, innovation and
human resources required to justify and implement this actionable strategy.
- Professional structure and writing style including all completed sections as above. (10
marks)
Note full Harvard referencing and bibliography must be included.
Appendices may be included where there is a need for supplementary information, graphs,
data, diagrams etc. Appendices are not included in the overall word-count.
Please see general guidelines below.
Guidelines on Individual Report:
Each report must be entirely the individual work of the student except for quotations which
must be put in quotation marks and referenced.
Feedback will be provided approximately 15 working days following assignment submission.
General Guidelines on Reports
Reports must not exceed the word limit, excluding the bibliography and appendices. Marks
will be deducted if the number of words exceeds 10 per cent of the word limit or falls more
than 10 per cent below the word limit. All reports must be word-processed using Microsoft
Word.
Reports must be fully referenced using the Harvard system of referencing and contain a
comprehensive bibliography at the end of the report listing all sources used in the preparation
and writing of the report. The bibliography should be in alphabetical order by the author/s
surname. Each reference should include the full title of the publication, the edition, the place
of publication, the publisher and the date of publication. Journal articles must give the full
name of the journal, the volume, the issue, the number and the date. Where the publisher is
an organisation (e.g. the OECD), the reference should give the full title of the organisation (e.g.
the Organisation of Economic Cooperation and Development) as well as the title, place of
publication, publisher and date of publication. In-text referencing must be used to provide
evidence for information presented in the main body of the report
Where appropriate, statistical tables and diagrams may be used, providing that the source of
the information is clearly stated and listed in the bibliography at the end. Diagrams are
permitted if they help to illustrate a point or argument made in the report or required by the
question being answered. However, they must be clear, properly labelled and fully explained
the report itself. The source of any tables and diagrams must also be given.
The following are key factors that are taken into account in the assessment of a report: - Evidence for extensive and in-depth reading of the relevant literature, as
recommended in the reading lists, although other relevant sources may also be used. - Understanding of the subject, as demonstrated by the ability to clearly explain the
issues involved and an awareness of alternative views on the topic. - Thorough grasp of theories and/or theoretical models (where appropriate) relevant
to the topic, the use of relevant concepts and (where appropriate) the use of
diagrammatic analysis and/or equations. - Good use of comprehensive, relevant, accurate and up-to-date factual/statistical
material (where this is appropriate). - Ability to think and to reason logically and consistently and to present arguments in a
clear and coherent manner. - Awareness of the results obtained and methodology used to empirically test
alternative theories and hypotheses. - Good use of a wide range of academic sources in the writing of the report, all of which
have been fully and comprehensively referenced in the bibliography. - Ability to write in clear and grammatically-correct English, with proper use of
paragraphs including both an opening/introductory paragraph that sets the scene and
concluding paragraph bringing together the issues discussed is the report. - Ability to come to a clear set of independent, yet intelligent and well informed,
conclusions that derive from the arguments contained in the rest of the report and
the evidence cited.
10.The use of good written and communication skills in the presentation of the report,
including typing, spelling, punctuation, sentence construction, the drawing of tables,
the presentation of statistical material, the use of footnotes and the overall lay-out of
the report.
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