How does “Why” change your perception on strategy?

You’ve read more than half of the book of  Start With Why. How does “Why” change your perception on strategy? In your opinion, does having a clear “why” have critical role on a business strategy? Does aligning a business strategy (WHY to you HOW to your WHAT) make sense? How so?

Has the story about the Apollo 8 mission changed your perspective on strategy and the “why”? How?

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What is your most important “lesson/take away” from the “Why” book? What’s your most important take away from the Apollo 8 story as it relates to this class?

Podcast #426: The Daring Odyssey of Apollo 8

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