Again, not a perfect example. However, easy to follow and not too cryptic. A mixture of paragraphs, and tables. Tables are fine…but a simple bullet lists would have been ok. I think this was done as a table to save space. Less problematic than the SWOT that follows…
Amazon, world’s largest online retailer started as a bookstore “If it’s in print, it’s in stock” (p.4), but soon diversified into selling DVD’s, electronics, SW, video games, furniture, toys, apparel, furniture and more. Also a major provider of cloud computing services and provides programs that allow third parties to sell their products on Amazon’s websites.
Amazon has also merged into strategic partnerships (Zappos) and acquisitions to enhance efficiency in distribution channels and product availability. Considered a one-shop across most retail segments, Amazon offers competitive prices, FREE shipping, customer service, return product, high quality service and just as important the transaction security every customer needs allowing the buyer to monitor the purchase status.