Fundraising Strategies

You are asked to give an advice brief on using special event fundraising. As a group, compile a list of the 5 most important lessons for using special event fundraising.

Then, write 2 suggestions for how you could ensure that your special event strategy is working (evaluation strategies).

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Each person in the group should propose at least 2 important lessons and 1 evaluation strategy, and then as a group you should work together to decide what’s most important, to make your respective final list of 5 lessons and 2 evaluation strategies.

A example from a member

 

Special events should:

Appropriateness of the Event: does it fall within the mission and vision of the organization? Does it give guests an idea of what the organization

 

Image of the Organization: does the idea of the event go along with the organization’s branding?

 

The Energy of Volunteers: are there enough volunteers to execute the event leading up, during the event, and afterward for evaluation purposes?

 

Front Money: look into the money involved in putting together an event. It can pose a cash flow problem if you need the money for an event.

 

Repeatability: how often will this event be held? Annual or is it a one time gig? A yearly event can build anticipation and emotional investment from the community.

 

Timing: is it the right time to execute the event? Coordinate with others that you want to be part of the event.

 

The Big Picture

 

 

Special events evaluation form (p. 192)

How many people came to the event? How many of those were existing donors? Were new donors acquired during the event?

 

What would you do the same or differently?

 

Make sure to send thank yous after the event! To volunteers, donors, guests, and sponsors! These events bring supporters to your organization, and it is an opportunity to create and build relationships.

 

Other example:

Each person in the group should propose at least 2 important lessons and 1 evaluation strategy, and then as a group you should work together to decide what’s most important, to make your respective final list of 5 lessons and 2 evaluation strategies.

Two important lessons I have learned in regards to special events fundraising is:

  1. Remembering that raising money is a secondary goal, because there are many faster and easier ways to raise money. Special events fundraising should be utilized to raise the organization’s profile and bring in new people. (Klein, pg. 182).
  2. Having an event planning checklist is crucial to ensure that important, yet frequently forgotten details are taken care of. This has a direct impact on the successfulness of the special event. (Klein, pg. 190).

Since the main objective of hosting a special event was to generate new donors, I believe the most important evaluation is determining if the event brought in any new donors, and if so, how many. This will directly answer the question as to whether our objective was met.

 

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