Foundations of health promotion and program planning

For this assessment task you are required to develop a program plan, presented as a report, to address an issue you have identified in a priority population group. You are encouraged to use tables, figures and graphs to assist with presenting information throughout the report. 

Learning Outcomes

The purpose of this assessment task is for you to:

3. Research and compare a range of approaches for promoting health that address upstream, mid-stream and downstream determinants of health;

4. Implement the steps in comprehensive program planning as a basis for action to address health determinants;

5. Identify the information sources that can be used to identify health needs, assess determinants and select targets for change;

6. Demonstrate skills in priority setting and development of project goals, objectives and strategies based on a logic model.

Assessment details


For this assessment task you are required to develop a program plan to address a public health issue you have identified in a priority population group. If you are finding it difficult to select a health issue, it is recommended that you choose one based on an issue you know well or are particularly passionate about. You may also like to explore relevant health issues that are prevalent where you live, work or study by researching local government, health service or university strategic plans that contain this information. Once you have selected your health issue then do further research of which populations are most impacted and that will be your priority population.  Your plan may target Australia or another country you are familiar with.

This MUST be in the format of a program plan structure report, so utilize headings, subheadings, with a formal objective tone i.e 3rd person referencing for example, ‘it is recommended that, or ‘ it is suggested that’.

-You can use figures, tables, charts as long as they are referenced appropriately and mentioned in the report.

Your program plan should be presented as a report and include the following: 

  • Overview of the proposed program- approx. 250 words

– State your health issue and priority target population. Briefly describe why they have been selected. ( What is the health issue, who does it impact, what can be done to reduce the prevalence? SMART objectives and goals- in this case, health issue is type 2 diabetes- in the lower socioeconomic groups in the USA.)

– Summary of proposed program 

  • Program Design- approx. 800 words

– Identify the social determinants of health that your project will address

– Include relevant health promotion principles, frameworks and models informing the design of the program- ottawa charter and other health promotion principles, include downstream, mid stream and upstream  approaches- has to be a multi tiered approach to be successful. What has been done elsewhere that is successful, i.e what has been done to reduce the prevalence of diabetes in marginalized communities in other countries? Settings approach? Improving health literacy, health equity and sustainability of the program?

– Describe measures that have been included to improve sustainability of the program

  • Program plan- approx. 800 words

– State the project goal and include a set of SMART objectives that correspond to the determinants.

– Describe the strategies that will be used, the objectives they would address and your justification and rationales for selecting these

– Identify the personnel and partners and relevant stakeholders who would play different roles in strategy implementation.

– Specify the stages and timeframes of strategy implementation that is sustainable – can use gantt chart

-program logic if possible- can use a figure and reference it.

  • Recommendations for program implementation and evaluation-approx 300 words

– Specify the stages and timeframes of strategy implementation.

– Summarise how program could be evaluated

  • Conclude with summary arguments about the strengths of the plan, considering the evidence on which it is based, and the elements of effective practice that have been incorporated into its design.-approx 200 words

Your report should be based on peer-reviewed scientific literature that you have sourced for yourself through literature and database searches; that is, scientific journal articles, papers, books and so on. You can also reference published government reports and publications, institutional reports and regulatory standards, and other similar official materials. Do not use general websites for information.

If your work includes the intellectual property (authored material) of others (including books, journal articles, magazines, news articles, images, tables, websites, social media, etc.) they must be given appropriate attribution.

You must cite all of your sources using the Vancouver referencing style

For full information about how this assessment will be marked, refer to the Assessment criteria and rubric later in this book.

Assessment criteria and rubric

Assessment criteria

Your work will be graded according to the following criteria:

  1. Overview of the program
  2. Assessment of the health issue to be addressed
  3. Discussion of relevant health promotion principles, frameworks and models informing the design of the program
  4. Program plan
  5. Analysis of strategies for inclusion in the program
  6. Recommendations for program implementation and evaluation
  7. Structure and presentation

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